How to choose the right domain with a focus on business

Most website owners decide to choose a free domain, based on ready-made options that offer special services. They come up with the main name, enter it in the line of the domain generator and, if the address is busy, just change it by adding letters, a word or characters. The result of this approach is a large number of similar domain names, which misleads even the most experienced Internet user. In order to avoid confusion and select an original, interesting, simple and memorable website address, it is better to determine in advance the purpose and objectives of the site, and then, based on them, come up with an original name for it.

Site orientation

If the site is aimed at selling goods or services of a narrow specialization, then select a domain based on it. For example, if the online store sells photo frames, then ramki.com or photoramki.com.ua will be a great option for a domain. Having seen such a domain, the user will already be able to approximately understand what topic is revealed behind the site name.

Brand orientation

This option is suitable for large and popular companies that most users have heard about, and for those who are focused on long-term business. The advantage of this method of choosing a domain address is its uniqueness, which is why it is universally recommended to use this particular method of selecting a domain name. With a branded domain, it’s easier to scale activities to other niches, since there is no link to the topics of the business or goods, and the fact that the brand is developing by introducing new services or types of goods is already a common occurrence.

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